Don and Betty Draper live in a picture-perfect world. He is a hard-living advertising executive – a 'mad man' – on the fast track. She's a Bryn Mawr graduate and former fashion model, now a suburban princess, mother of three children. If they've everything, why are they so unhappy? Why is their dream come true not enough? This book explores, analyses, celebrates the world of Mad Men in all its aspects, and includes an interview with it's Executive Producer and an episode guide. Every few years a new television program comes along to capture and express the zeitgeist. Mad Men is now that show. Since premiering in July 2007, it's won many awards and is syndicated across the globe. Its imprint is evident throughout contemporary culture, from features to fashions and online debate. Its creator Matthew Weiner, a former exec producer on The Sopranos, has created again compelling, complex characters, this time in the sophisticated go-go world of Madison Avenue through the 1960s, with the excessive drinking and smoking, as well as the playing out of the prejudices and anxieties of an era long neglected in popular culture.
Mad Men is a zeitgeist show of the early twenty-first century, this book demonstrates, partly because its characters are an earlier, confused and conflicted version of ourselves, trying to make the best of a future unfolding at breakneck speed.
Creative Team and Cast List
Foreword: From Rod Serling to Roger Sterling – Robert Thompson
Introduction: When Our Parents Became Us – Gary R. Edgerton
Part 1: Industry and Authorship
1. The Selling of Mad Men: A Production History – Gary Edgerton
2. Women on the Verge of the Second Wave: At Home and At Work in Mad Men – Mary Beth Haralovich
3. ‘If It’s Too Easy, Then Usually There’s Something Wrong’: An Interview with Mad Men’s Executive Producer Scott Hornbacher – Brian Rose
Part 2: Visual and Aural Stylistics and Influences
4. ‘Smoke Gets in Your Eyes’: Historicizing Visual Style in Mad Men – Jeremy Butler
5. Uneasy Listening: Music, Sound, and Criticizing Camelot in Mad Men Popular Music and Social Change in Mad Men – Tim Anderson
6. Suggestive Silence in Season One – Maurice Yacowar
Part 3: Narrative Dynamics and Genealogy
7. Learning to Live with Television in Mad Men – Horace Newcomb
8. Space Ships and Time Machines: Mad Men and the Serial Condition – Sean O’Sullivan
9. 'The Catastrophe of My Personality': Frank O’Hara, Don Draper, and the Poetics of Mad Men – David Lavery
Part 4: Sexual Politics and Gender Roles
10. Mad Women – Mimi White
11. The Best of Everything: The Limits of Being a Working Girl in Mad Men – Kim Akass and Janet McCabe
12. Men Behaving as Boys: The Cultural Matrix of Mad Men – William Siska
Part 5: Suburbia, Advertising, and the American Dream
13. The Strange Career of Mad Men: Race, Paratexts, and Civil Rights Memory – Allison Perlman
14. Don Draper Confronts the Maddest Men of the Sixties:
Bob Dylan and George Lois and Bob Dylan – Ron Simon
15. Mad Men: A Roots Tale of the Information Age – David Marc
Selected Film and TV Programs
Television Series Index
Dr. Gary R. Edgerton is Dean of the College of Communication at Butler University. Most recently, he was Eminent Scholar, Professor, and Chair of the Communication and Theatre Arts Department at Old Dominion University. He has published ten books and more than seventy-five essays on a variety of television, film, and culture topics in a wide assortment of books, scholarly journals, and encyclopedias.
In this stunning collection, a stellar lineup of television scholars explains why Mad Men is the most important work of 'filmed entertainment' on any America screen in the past decade.
– Thomas Schatz, University of Texas
Gary Edgerton brings together leading TV scholars who think about the creators, stories, visual design, and cultural significance of AMC's break away hit. A terrific set of essays that not only sheds light on Mad Men but also on the role that TV plays in depicting the American dreams – and nightmares – of the Baby Boom past.
– Lynn Spigel, Northwestern University
Matthew Weiner’s Mad Men is all about the hidden meanings behind sleek surfaces and evasive silences, and Gary Edgerton’s collection of essays cleverly mines those depths for a rich bounty of treasure...one thoughtful readable chapter after another.
– David Bianculli, TVWorthWatching.com, TV critic, NPR’s Fresh Air
Some of the leading names in television studies bring their analytical abilities to one of the best television shows of all time. A winning collection – highly recommended!
– Roberta Pearson, University of Nottingham
Publisher: I.B.Tauris & Co Ltd
Series: Reading Contemporary TelevisionPaperback
Publication Date: 18 Dec 2010
Number of Pages: 304