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Modest Fashion: Styling Bodies, Mediating Faith

Modest Fashion: Styling Bodies, Mediating Faith

Edited by: Reina Lewis

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Increasing numbers of women are engaging in the development and discussion of modest dressing; a movement matched by a growing media and popular demand for intelligent commentary about the topic. Modest Fashion sets out to meet that need.As a trend, modest dressing is spreading across the world, yet it is rarely viewed as 'fashion'. Studying consumers and producers, retailers and bloggers, Modest Fashion provides an up to the minute account of the art of dressing modestly - and fashionably.Leading scholars in the area, along with journalists, fashion designers, entrepreneurs and bloggers discuss the emergence of a niche market for modest fashion among and between Jewish, Christian and Muslim faith groups as well as secular dressers. Crossing creeds and cultures, analysing commentary alongside commerce, the book probes the personal and the political as well as religious, aesthetic and economic implications of contemporary dress practices and the debates that surround them.

Table of Contents

Part 1: Faith-based Fashion and the Commercially Fluid Boundaries of Confession
‘Discover the Beauty of Modesty’: Islamic Fashion Online Annelies Moors
Fashion Forward and Faith-tastic! Taste Making as Virtual Virtue: Online Modest Fashion and the Development of Women as Religious Interpreters and Intermediaries Reina Lewis
Meeting through Modesty: Jewish-Muslim Encounters on the Internet Emma Tarlo
Hasidic Women’s Fashion Aesthetic and Practice: The Long and Short of Tzniuth Barbara Goldman Carrel

Part 2: Modesty without Religion? Secularity, Shopping and Social Status through Appearance
Denim – The Modesty of Clothing and the Immodesty of Religion Daniel Miller
Modest Motivations: Religious and Secular Contestation in the Fashion Field Jane Cameron
‘Can We Discuss This?’ Elizabeth Wilson

Part 3: Manufacturing and Mediating Modesty: The Industry and the Press
Modesty Regulators: Punishing and Rewarding Women’s Appearances in Mainstream Media Liz Hoggard
Insider Voices, Changing Practices: Press and Industry Professionals Speak Reina Lewis

Author Info

Reina Lewis is Artscom Centenary Professor of Cultural Studies, London College of Fashion, University of the Arts London. Her books as author include Gendering Orientalism: Race, Femininity and Representation (1996), Rethinking Orientalism: Women, Travel and the Ottoman Harem(I.B.Tauris, 2004)and Re-Fashioning Orientalism: New Trends in Muslim Style (forthcoming 2014).


'This is a wonderful discussion of new configurations of 'modest fashions' in the contemporary world, with contributors from academia, business and the media. Focusing on the interrelationships among fashion production and consumption practices of Christian, Jewish and Muslim faith groups, this book is a constant delight.'
Özlem Sandikçi, Bilkent University

'Modest Fashion is a fascinating collection. It will be especially well received among those who explore the complex relationship between the sacred and the secular.'
Journal of Contemporary Religion

Bibliographic Info

Imprint: I.B.Tauris
Publisher: I.B.Tauris & Co. Ltd.
Series: Dress Cultures

ISBN: 9781780763835
Publication Date: 29 May 2013
Number of Pages: 256
Height: 234
Width: 156
Illustrations: 30-40 bw integrated

ISBN: 9781780763828
Publication Date: 29 May 2013
Number of Pages: 256
Height: 234
Width: 156
Illustrations: 30-40 bw integrated

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