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Tweenhood: Femininity and Celebrity in Tween Popular Culture

Tweenhood: Femininity and Celebrity in Tween Popular Culture
Melanie Kennedy

  • Hardback | Not Yet Published | £72.00

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  • Hardback | Not Yet Published | $99.00


A powerful female, preadolescent, consumer demographic has emerged in tandem with girls becoming more visible in popular culture since the 1990s. Yet the cultural anxiety that this has caused has received scant academic attention. In Tweenhood, Melanie Kennedy rectifies this and examines mainstream, pre-adolescent girls' films, television programmes and celebrities from 2004 onwards, including A Cinderella Story, Hannah Montana and Camp Rock. Her book forges a dialogue between post-feminism, film and television, celebrity and most importantly; the figure of the tween. Kennedy examines how these media texts, which are so key to tween culture, address and construct their target audience by helping them to 'choose' an appropriately feminine identity. Tweenhood then, she argues, is transient and a discursive construct whose unpacking highlights the deification of celebrity and femininity within its culture.

Author Info

Melanie Kennedy is a Lecturer in Media and Communication at the University of Leicester. Her research examines media representations of gendered, age-defined, classed, raced identities (in particular tweens, young female celebrities, and teenage mothers), and the popular culture that addresses these subjects.


`Melanie Kennedy's Tweenhood: Femininity and Celebrity in Tween Popular Culture is an enlightening and comprehensive consideration of the tween girl in Anglophone culture and her power as consumer, fan, and media maker in the twenty-first century. In prose that is both incisive and accessible, Kennedy elucidates why the tween is a category of immense importance to feminism and media culture'.
Brenda R. Weber, Department Chair of Gender Studies, Indiana University

Bibliographic Info

Imprint: I.B.Tauris
Publisher: I.B.Tauris & Co. Ltd.
Series: Library of Gender and Popular Culture

ISBN: 9781780768427
Publication Date: 30 Oct 2018
Number of Pages: 256
Height: 216
Width: 138
Illustrations: 10 bw integrated

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