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Mad Men: Dream Come True TV

Mad Men: Dream Come True TV

Edited by: Gary R. Edgerton

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Don and Betty Draper live in a picture-perfect world. He is a hard-living advertising executive - a 'mad man' - on the fast track. She's a Bryn Mawr graduate and former fashion model, now a suburban princess, mother of three children. If they've everything, why are they so unhappy? Why is their dream come true not enough? This book explores, analyses, celebrates the world of "Mad Men" in all its aspects, and includes an interview with it's Executive Producer and an episode guide. Every few years a new television program comes along to capture and express the zeitgeist. "Mad Men" is now that show. Since premiering in July 2007, it's won many awards and is syndicated across the globe. Its imprint is evident throughout contemporary culture, from features to fashions and online debate. Its creator Matthew Weiner, a former exec producer on "The Sopranos", has created again compelling, complex characters, this time in the sophisticated go-go world of Madison Avenue through the 1960s, with the excessive drinking and smoking, as well as the playing out of the prejudices and anxieties of an era long neglected in popular culture.

"Mad Men" is a zeitgeist show of the early twenty-first century, this book demonstrates, partly because its characters are an earlier, confused and conflicted version of ourselves, trying to make the best of a future unfolding at breakneck speed.

Table of Contents

Creative Team and Cast List
Foreword: From Rod Serling to Roger Sterling – Robert Thompson
Introduction: When Our Parents Became Us – Gary R. Edgerton

Part 1: Industry and Authorship
1. The Selling of Mad Men: A Production History – Gary Edgerton
2. Women on the Verge of the Second Wave: At Home and At Work in Mad Men – Mary Beth Haralovich
3. ‘If It’s Too Easy, Then Usually There’s Something Wrong’: An Interview with Mad Men’s Executive Producer Scott Hornbacher – Brian Rose

Part 2: Visual and Aural Stylistics and Influences
4. ‘Smoke Gets in Your Eyes’: Historicizing Visual Style in Mad Men – Jeremy Butler
5. Uneasy Listening: Music, Sound, and Criticizing Camelot in Mad Men Popular Music and Social Change in Mad Men – Tim Anderson
6. Suggestive Silence in Season One – Maurice Yacowar

Part 3: Narrative Dynamics and Genealogy
7. Learning to Live with Television in Mad Men – Horace Newcomb
8. Space Ships and Time Machines: Mad Men and the Serial Condition – Sean O’Sullivan
9. 'The Catastrophe of My Personality': Frank O’Hara, Don Draper, and the Poetics of Mad Men – David Lavery

Part 4: Sexual Politics and Gender Roles
10. Mad Women – Mimi White
11. The Best of Everything: The Limits of Being a Working Girl in Mad Men – Kim Akass and Janet McCabe
12. Men Behaving as Boys: The Cultural Matrix of Mad Men – William Siska

Part 5: Suburbia, Advertising, and the American Dream
13. The Strange Career of Mad Men: Race, Paratexts, and Civil Rights Memory – Allison Perlman
14. Don Draper Confronts the Maddest Men of the Sixties:
Bob Dylan and George Lois and Bob Dylan – Ron Simon
15. Mad Men: A Roots Tale of the Information Age – David Marc

Episode Guide
Selected Film and TV Programs
Selected Bibliography
General Index
Television Series Index

Author Info

Gary R. Edgerton is Eminent Scholar, Professor, and Chair of the Communication and Theatre Arts Department at Old Dominion University. He has published eight books, more than seventy-five essays on a wide assortment of media and culture topics, and is co-editor of the Journal of Popular Film and Television.


In this stunning collection, a stellar lineup of television scholars explains why Mad Men is the most important work of 'filmed entertainment' on any America screen in the past decade.
– Thomas Schatz, University of Texas

Gary Edgerton brings together leading TV scholars who think about the creators, stories, visual design, and cultural significance of AMC's break away hit. A terrific set of essays that not only sheds light on Mad Men but also on the role that TV plays in depicting the American dreams – and nightmares – of the Baby Boom past.
– Lynn Spigel, Northwestern University

Matthew Weiner’s Mad Men is all about the hidden meanings behind sleek surfaces and evasive silences, and Gary Edgerton’s collection of essays cleverly mines those depths for a rich bounty of treasure...one thoughtful readable chapter after another.
– David Bianculli, TVWorthWatching.com, TV critic, NPR’s Fresh Air

Some of the leading names in television studies bring their analytical abilities to one of the best television shows of all time.  A winning collection – highly recommended!
– Roberta Pearson, University of Nottingham

Bibliographic Info

Imprint: I.B.Tauris
Publisher: I.B.Tauris & Co. Ltd.
Series: Reading Contemporary Television

ISBN: 9781848853799
Publication Date: 18 Dec 2010
Number of Pages: 304
Illustrations: 12 bw integrated

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